Seva Hi Sanskriti
The Seva Sankalp Abhiyan, a month-long nationwide public service initiative being observed from 17 September to 17 October 2026, seeks to transform the spirit of Jan Seva into a collective public movement. In the Ministry of Culture, this spirit is being adapted as “Seva Hi Sanskriti”, with Swachhta and Samvad as its two key pillars. The week-long focused component, being undertaken from 17 to 24 September 2026, focuses on community-led cleanliness and upkeep of cultural spaces, heritage sites, offices and their surroundings, encouraging citizens and local communities to take collective responsibility for spaces that form part of India’s cultural environment.
As part of the week-long campaign, organizations under Ministry of Culture will undertake cleanliness activities across government offices, educational institutions, parks and monuments, markets, temples and ghats, public footpaths, and residential areas. The activities will include removal and segregation of waste, cleaning and restoration of neglected spaces, along with complementary activities such as Rangoli-making and mass singing of Vande Mataram, linking the act of cleanliness with civic participation, cultural expression, and the larger spirit of Seva.
The Samvad component of Seva Hi Sanskriti will use Nukkad Natak to take messages and stories of India’s cultural achievements directly to the people.
Swachhta Abhiyan
A nationwide cleanliness campaign aimed at promoting cleanliness, hygiene, and sanitation across India. It encourages citizens to actively participate in keeping their surroundings clean and adopting responsible waste management practices.
Participation
Rangoli Making
A traditional Indian art form in which colourful patterns and designs are created on the floor using colours, flowers, rice, or other natural materials. Rangoli promotes creativity, cultural expression, and community participation.
Participation
Mass Singing of Vande Mataram
A collective patriotic activity that brings people together to sing India’s national song. It promotes a sense of unity, patriotism, and national pride while paying tribute to the spirit of India’s freedom movement. The activity encourages citizens to celebrate the nation’s rich heritage and shared identity.
Participation
Nukkad Natak
A traditional form of street theatre that uses simple performances, dialogues, and storytelling to spread awareness on important social and cultural issues. Nukkad Natak is an effective medium for promoting social awareness, unity, and positive change.
Participation
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